For the second year in a row, Northweather is proud to introduce the State of Digital in Western Canada survey. This survey asks a series of questions about social media and digital platform use, habits, and trends in Western Canada.
How much do consumers worry about their online reputation? What features are most desirable on a social media platform? What does the rise of instant messaging mean for business? How are consumers making their buying decisions?
State of Digital 2017 is intended to help you make more informed decisions own how to utilize the ever-increasing potential of digital to better engage the audiences that matter to you most.
The 2017 State of Digital survey was developed by Northweather and conducted online by an independent research company between June 2-9, 2017 and between November 28-December 4, 2017. The Western Canadian (BC, Alberta, Saskatchewan, Manitoba) sample included 1,750 respondents aligned with the Canadian Census for age and income. The industry association for survey research does not allow for the reporting of a margin of error, but a similar phone-based poll would have resulted in a margin of error for the entire sample of plus or minus two to four percentage points.